“We worked with Lee to design a 2021 Sales Kick-Off that would be unique, compelling and FUN! With Lee’s lead and idea, we worked to devise our own ‘sales version’ of The Tonight Show. Man, did he crush it and we not only achieved our goals, but wove in a huge dose of interaction & FUN, hence 2-way communication vs. 1-way from a slide deck. The feedback I received over the next week, was some of the...

“Lee came to us highly recommended and now I know why. Our members want actionable content during our programs and Lee delivered! He used master storytelling skills and insightful workshops to convey important concepts that our members could easily implement. Add us to the list that highly recommend Lee!”

“My company contracted with Lee as a virtual sales coach for me and we worked together for 18 months. Through virtual sales coaching, Lee was able to effectively help me develop sales systems, forecasting methodologies, discovery processes, and strategize on accounts I was pursuing. He is very talented in his ability to guide salespeople remotely and helped me greatly improve my sales skills.”

“High Energy! Great Humor! Actionable Content! Lee delivers it all! His sales management program challenged us to rethink how we handle our sales organization. He presents strategies and tactics we can immediately implement to mature into a SalesFORCE! Lee knows the secrets you need to know to achieve a high ROI from your sales organization and teaches them in this program.”

“I had the pleasure of hiring Lee Salz for a keynote and follow on workshop at the 2019 IPPA Sales & Marketing Conference in Las Vegas. There are a lot of sales motivational speakers that bring energy, but I was very impressed with Lee’s ability to bring it all! Content, energy, humor and audience engagement. Many conference attendees leave and go back to their daily lives implementing very little ...

“Our company had been struggling to put some rigor around our selling strategy. Lee’s coaching, direction, and mentoring proved to be the difference-maker for our organization. With his guidance, we have had record sales for the last few months and hired the right sales leader to implement the strategies he developed. These results are directly attributable to our work with Lee. I am confident our...

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have gre...

“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”

“When we were planning our sales managers conference, we wanted a keynote speaker with original content that could entertain and engage our team. We chose Lee Salz and he delivered! His sales differentiation message resonated with our sales leadership team and inspired them to work with their salespeople to differentiate themselves in the way they sell, not just what they sell. The concepts and wor...

“Lee’s mentoring style guides you through a planning process for developing your territory, navigating your way through accounts, presenting, and dealing with the unexpected. Using his sales architecture methodology, you’re sure to adapt and thrive.”

“The talk by Lee Salz was a big hit with our group — one of our most popular. Not a moment dragged. His presentation was packed with practical ideas, some of which I was able to start implementing right away with my team.”

“Any B2B sales person who follows Lee’s methodology is bound to sell more effectively.”

“Lee has an uncanny ability for untapping the salesperson within.”

“Lee is a great coach and mentor. His teachings stick so sales people and sales managers can reproduce desired results over and over again which translates into serious, sustainable bottom line performance improvement.”

“The Knock-Out the Competition! workshop was outstanding. The workshop has directly affected the way our salesmen sell against our competition. It was straight forward and easy to understand, nothing was canned. The sales differentiators came from our salesmen. Lee gave us the questioning methodology and structure to differentiate ourselves from all our major competitors. This workshop put in concr...

“We recently had Lee as a guest speaker during our Virtual National Sales Meeting. Lee was successful in providing key insights and a focused message on what sales activities our sellers should be focused on in this unique and extremely challenging environment. He provided specific recommendations on the need to stay engaged with clients, best practices for virtual communications, and to insure our...

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate position...

“Lee brings a whole new perspective to modern-day sales. I love his holistic approach to the sales process and his practical, common-sense style makes his concepts easy to understand and apply to everyday situations. I know first-hand that Lee’s principles work in the real world – we worked with Lee to apply the strategies and techniques in Sell Different! and set all-time sales records in the proces...

“In the crowded field of sales experts, Lee stands out because he doesn’t just write about it, he actually did it, and with great results.”

“Lee nailed it! He brought energy, content, and entertainment to the stage…the perfect speaker trifecta. Our attendees said his talk was the highlight of the conference.”

“I hired Sales Architects to turn around an unproductive sales team member. Initially, I had doubts that Lee could do this virtually, but I was pleasantly surprised. Lee systematically worked through all of the issues and processes that we were doing incorrectly and brought his lineup of tried and true sales systems to the table. Sales Architects will be the first call I make if I have sales issues...

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We were initially looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople...

“Lee Salz is one of the true sales management thought leaders today. His expertise, energy, and down-to-earth communication style give him the unique ability to help sales organizations reach new levels of performance and excellence.”

“After participating in Lee’s Sales Differentiation workshop program, we contracted with Sales Architects to conduct deal strategy sessions with our salespeople. From early stage deals, to getting deals unstuck, to RFP finalist opportunities, he provides keen insight to our salespeople resulting in them winning more deals at the right prices. Not only does he help them win individual deals, but he...

“Throughout my sales career, I must say that Lee Salz was certainly the most influential in driving me to develop as a sales representative.”

“I had high expectations for Lee’s keynote, and he blew them out of the water.”

“Lee, where were you 20 years ago when I started my career? If I had known you then, I would have eliminated a ton of mistakes and my income would have been a lot higher!”

“We have about 200 people involved in sales. As the CEO, my people have been asking me to help them differentiate themselves from the competition. I read Lee Salz’s book, ‘Sales Differentiation’ and hired him. He helped us to create a playbook to teach our people to easily differentiate themselves. We are in the process of training our people to use the customized playbook and expect we will have ...

“Lee Salz is a leading sales management authority for a reason – he identifies what his clients need and he gets results.”

“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“As a company that is growing dramatically, we were in need of new methods by which to harness and hone our collective skill set, and Lee’s Differentiators workshop gave us that and more. Not only does the workshop provide strategies for manufacturing success with what you already have, it created a sort-of looking glass into what we as a company are forecasting as potential needs in the future. We...

“The role of salespeople in my company is to knock the current provider out of the account. Through their “Knock-Out the Competition” Sales Differentiation program, Sales Architects helped us really understand our true differentiators and taught our salespeople strategies to position them with buyers. Lee helped us uncover ways to get prospects to buy from us and these techniques work!”

“Lee’s understanding of the development of sales strategies, marketing business tools and applications are exceptional. Sales Architects is a company that I know I will be doing business with again.”

“After seeing Lee Salz present at a conference on Sales Differentiation, I brought him into our company to deliver his “Knock-Out the Competition!” program. Our team loved the concepts as well as his presentation style and energy. We didn’t just gain insight into our business; we learned techniques to help prospects see what we see as meaningful differentiators. His strategy to open doors with pros...

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane...

“When I reached out to Sales Architects, I was at somewhat of a crossroads and contemplating the best ways to profitably grow my business. Lee Salz helped me gain clarity on some existing issues, and provided actionable information to take my firm to the next level. Through a virtual consulting engagement, he provided a clear sales roadmap that I can implement in my company.”

“We asked Lee to present “Building a World-Class Sales Force” at our AA-ISP conference. The feedback was outstanding! As one attendee described it… ‘Intense and good dose of medicine. We had a lackadaisical approach to hiring…he set the record straight.’ I highly recommend Lee and this presentation to anyone responsible for managing and or hiring salespeople.”

“Our executive team was struggling to identify our differentiators and messaging strategies for them. The Sales Architects Sales Differentiation Program to help us address these issues. Lee quickly grasped the concepts relevant to our business model and was able to draw the most important sales differentiators out of group brainstorming discussions. Most importantly, he helped us formulate position...

“Lee was instrumental in helping us develop a detailed profile for the right salesperson for our role, invaluable as we interview new candidates. In addition, his process for working with us to develop a salesperson on-boarding program was world-class. With these two items in place, we feel very confident we will both find and help a new salesperson succeed quickly.”

“Lee packs a punch! He’s a sales contrarian who combats old-school, ineffective selling techniques. He challenges you to think differently about every sales process step to move the sales needle. If you want a speaker to energize your team and arm them with game-changing sales strategies, hire Lee!”

“Under Lee’s guidance, my confidence increased, I far exceeded sales quotas, and I tremendously increased my income. If you want to achieve the same results, I would highly recommend his proven sales techniques.”

“I’m 78 years old and have been in sales my entire professional life. However, I still wanted to up my game and hired Lee as my sales coach. In addition to helping me with strategy development, he helped me resurrect a dead deal and turn it into the biggest sale (and commission check) of my career. If you want someone to up your sales game, hire Lee! It’s the best investment you can make in your su...

“If you want to unclog the bottom of your sales funnel, Lee can help you do it!”

“For the first time in the history of our company, we have a clearly defined strategy for our salespeople to use to differentiate us from each one of our major competitors. We initially were looking for a speaker for our sales meeting when our CEO came across the Knock-Out the Competition! sales differentiation program. After learning about the program, we quickly decided that what our salespeople ...

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook.

The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target audie...

“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put into ...

“Lee spoke to our team of 100 sales professionals and ignited new ideas, spurred collaboration and provided easy tools to help our team refine and sharpen their sales process. The opportunities to use Sales Differentiation in our weekly and monthly sales meetings has been invaluable. The team spoke so highly of Lee’s presentation style and. We solved some current customer hurdles by applying the t...

“Lee Salz’s Move the Sales Needle! workshop was a game-changer for our team. The engaging session challenged us to rethink our sales strategies and sharpen our skills. Lee is a top-notch facilitator who uses positive energy to draw out valuable insights. We left the workshop feeling motivated and equipped with actionable strategies to win more deals.”

“The audience participation and reaction to your presentation was a reflection of you and your message. Look no further than the fact you sold out of your books after your presentation. That never happens! The large percentage of the audience that stood in line to purchase “Sales Differentiation” speaks volumes. While many may think they understand differentiation in the sales process, you clearly ...

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development play...

“If you are looking for a professional speaker who can educate, entertain and engage a virtual audience, I highly recommend Lee Salz. Lee recently provided two virtual keynotes (one for my client’s sales teams and one for an industry association I am a board member of) and the feedback we received was fantastic! Lee’s ability to share stories and leave the audience with actionable takeaways is why h...

“We’ve engaged Sales Architects for both strategic and sales-focused initiatives. Each time, we’ve experienced Lee’s skill in thinking through complex problems to develop practical solutions. We used Sales Architects to optimize our sales efforts through their sales metric management strategy to focus our salespeople on the right behaviors. I will continue to use Sales Architects in the future.”

“All sales people can improve their performance by using Lee’s sales architecture strategy.”

“We contracted with Sales Architects to bring structure to our business development approach. We don’t have dedicated salespeople; our practitioners handle business development. Lee facilitated a series of workshops with our business developers and helped us gain clarity on the proper approach to take with new client acquisition. As a result of those sessions, he wrote our business development play...

“One message from a longtime IPPA member said it all, “best sales webinar I have seen,” and he didn’t even need a PowerPoint to support his message. Lee’s high energy kept the audience’s attention throughout thevirtual  presentation. He even took the time to answer questions live from the participants, and brought his new puppy on air for a quick hello, brightening attendee spirits and providing a ...

“Lee’s presentation resonates with salespeople regardless of their experience. From those just starting sales careers to sales professionals with many years experience, Lee’s simple and profound strategies will enrich your whole sales group and help them succeed!”

“Lee presents sales managers with a toolkit that will greatly enhance their chances for success.”

“We decided to change the compensation for our account managers and contracted with Sales Architects to lead this project. Lee Salz guided us through his sales compensation development process to ensure we had the right incentive compensation model for our company. He challenged us throughout the engagement to think both short and long-term for our compensation strategy. His expertise was invaluabl...

“Lee provided a structured and thoughtful approach to identifying key attributes that are important to our company’s sales process, helped us to create a detailed profile of the right salespeople for our company, and guided us through the creation of our first ever sales onboarding program. He was truly instrumental in the design and development of our new sales process.”

“Lee’s keynote was the highlight of our sales meeting. Energy… Humor… Content… His talk had it all, and it was fully tailored to our company which our team loved!”

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competitio...

“We’ve partnered with Lee Salz for several years—engaging him for sales workshops, deal strategy sessions to unstick challenging opportunities, and most recently, to create a custom sales playbook for our team. Why do we keep coming back to Lee? Because he delivers real results. His insights are practical, actionable, and make a meaningful difference in how we sell. I highly recommend working with L...

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicate...

“When we first contacted Sales Architects to develop a new sales compensation plan, we were pleasantly surprised that Lee Salz was not “gung-ho” for the project. He challenged us to consider the prudence of a plan change and made sure we understood the potential ramifications. Once we determined that a new plan was needed, Lee conducted a series of virtual interviews with us and taught us his “15 S...

“Simply awesome! Lee delivered a masterful virtual keynote last year and a fantastic in-person keynote this year. My people have become huge Lee Salz fans.”

“By implementing Lee’s sales management strategies, our sales staff increased new season ticket sales by 65% over last season. This was accomplished with the same sales team as last season. What was different was our approach to sales management. Lee is a great sounding board, with practical solutions for increasing sales.”

“We have contracted with Lee time and time again to deliver virtual masterclasses for our lead generation programs. Why do we continue to contract with Lee for these programs? He delivers dynamic, energetic, educational programs for our sales audiences and receives rave reviews! He has the rare ability to captivate, motivate, and engage virtual audiences. It is hard for us to find speakers who, not...

“Lee’s energy and enthusiasm for the topic of Sales Differentiation was infectious. His exceptional presentation inspired our sales team to embrace the concepts of value selling to overcome the challenge of “price” before it ever enters the conversation. After speaking at our Annual Sales Summit, our front line sellers left with a renewed enthusiasm for differentiating our offering through position...

“In the summer of 2019, I was consistently getting sales leads, but inconsistently handling them, leading to very disappointing results. After reading Sales Differentiation twice, I reached out to Lee and hired him to be my virtual sales coach. Lee and I began working meticulously on a customized, systematic approach to handling sales leads that showed tangible results within 3 weeks of collaborati...

“Lee Salz not only knows what it takes to master the art of sales, he knows how to teach the art of selling in an easy to understand way that can absolutely unlock the master salesperson inside you.”

“I wish I had Lee’s guidance when I started my sales career 27 years ago. It removes chance from the buying process and replaces them with a specific, almost scientific business plan.”

“Lee delivered a dynamic and relatable workshop to our sales team. His key focus of Sales Differentiation, resonated well with our team and he provided real-world examples of how to effectively apply his strategies to become more successful. Lee is a captivating speaker that uses the right mix of experience, humor and practical ideas to get salespeople to think and act differently when selling. Boo...

“Following the development of a new sales compensation plan, we recognized that we needed to help our salespeople meet our expectations. Because our salespeople set pricing for their deals, our new sales compensation plan rewarded for selling deals while protecting margin. After the sales compensation engagement with Sales Architects, we contracted with them to deliver its Knock-Out the Competition...

“Lee Salz provided the strategy and a “roll up your sleeves” approach which helped our sales organization improve significantly our approach to managing the sales process. Lee focused on evolving us from a people-based approach to one which is process-based. Going forward our sales team and, ultimately, our results will benefit from the strategies and processes he helped us develop.”

“Our management team always believed we provide an excellent service to our clients but we always struggled to get this message to the marketplace. Fortunately, last fall, we met Lee at an industry conference and hired him to help us articulate our story. Lee led a sales differentiation workshop which began with the introduction of differentiation concepts followed by identifying specific different...

“Our company was looking for a professional to help us create a sales playbook. I interviewed several companies and ultimately chose Lee Salz and Sales Architects to take on the job. Our experience was nothing short of fantastic. Lee was responsible for keeping us on track, learning our organization and coaching us on ‘what we might be missing.’ What normally could have been a laborious and mundane p...

“Lee knows sales and has been awesome to work with. Being 1200 miles away didn’t slow us down a bit; communications were easy, and content was tailored to our needs.”

“Thanks for speaking at the Dymo Mimio global sales kickoff. We found your keynote speech to be stimulating, motivating and full of good sense.”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“Lee delivers! We contracted with Lee to keynote our national customer event to speak on hiring, onboarding and compensating salespeople. The feedback on his session was fantastic which we greatly attribute to Lee’s prework and intertwining our culture into his customized presentation. He’s dynamic, fun, and engaging.”

“After one of our members had an outstanding sales coaching engagement with Lee Salz, he recommended Lee to speak at our EO chapter on Sales Differentiation. Lee was electric with the group! His content, energy, and humor captivated our chapter. The talk provided us with actionable strategies and techniques that we could immediately put into practice. We are a tough group when it comes to evaluatin...

“We contracted with Sales Architects to develop a consultation playbook for our sales organization. Lee Salz masterfully facilitated virtual strategy sessions with our team and guided us through his methodology, framework, and tools. In particular, Lee’s empathetic expertise and emotional transition concepts were eye-opening and helped us recognize an aspect missing from our current selling approa...

“As part of a comprehensive sales development engagement with Sales Architects, we participated in the sales differentiation program. I, and my management team, found the experience eye-opening. We gained such clarity on our differentiators and now have a documented strategy to position them with prospects. The Sales Architects sales differentiation program has completely changed how we communicat...

“I want you to know how much I appreciated your expertise with sales. You helped us differentiate how we stand out from our competitors, make dynamic presentations and how to use LinkedIn recruiter to hire right. We are actively using the tools you taught our team to grow our company and are experiencing good momentum with our goals.”

“We had Lee Salz conduct his Sales Differentiation workshop program at our Enterprise Sales Team meeting. In our industry, we don’t create demand, but rather try to get prospects to buy from us instead of the competition. Lee taught our sales team strategies to position our differentiators and engage prospects in a compelling way. My team loved this session and really embraced his methodology!”

“Lee gave an incredible presentation at our inaugural industry event that really resonated with all of the attendees. This may sound simple but our industry is not known for accepting “salespeople” with a “sales message”. Lee was able to connect with our group because of the intensive background work he did on our industry, but more importantly with his delivery and style. Through humor, great stor...

“Lee Salz nailed it! We invited Lee to present “Sales Differentiation” at the Institute for Excellence in Sales. Our membership, which includes sales leaders and teams from companies such as Amazon, Intel and Salesforce, was captivated by both his message and how he conveyed it! Lee was energetic, funny, and most importantly, provided actionable strategies that our members could immediately put int...

“Lee did an incredible job of grabbing and keeping the attention of the attendees. His Sales Differentiation concept seemed like common sense initially, but turned out to be so much more than that. I have shared his book with my sales team and they are on board. We are going to use the workbook to streamline how we go to market. Thanks Lee!”

“Lee Salz took our sales efforts from zero to sixty very quickly by helping us build an effective sales strategy and playbook. His coaching helped us go after deals more confidently, with improved preparation and better results.”

“Lee’s passion is contagious! He brought high energy while delivering extremely valuable content. His stories brought key learning points to life that our members can immediately use to drive sales in their businesses. I highly recommend having Lee at your next event!”

“We’ve used Lee’s sales architecture methodology to bring discipline, structure, measurement and a degree of sophistication to our sales effort. We now have a clearly defined strategy, process and tools to pursue new KRM clients.”

“We have thoroughly enjoyed working with Lee to come up with our Deal Obstacles playbook to assist our national sales team to grow and perform better. Lee’s skill in coaching our team to explore the best way to resolve deal obstacles, articulate the solution well, and ask right questions has helped so many of our salespeople to grow and achieve amazing results. We highly recommend Lee Salz!”

“When we approached Lee Salz about speaking on Sales Differentiation at the SIRVA Annual Sales Conference, we posed a tough challenge. He would have an audience comprised of both complex B2C and B2B salespeople. For his program to succeed, he would need to be able to engage both types. Lee hit it out of the park! His stories and concepts applied to all salespeople regardless of what they sell or to...

“Your Sales Differentiation presentation was a home run! Everyone was most impressed with the “I am the BEST” section of your talk, that resonated with the sales team and they updated some of their presentation materials already. Also, the part about the follow-up meeting recap email went over very well. And lastly, everyone has been talking about how to reframe our experience in a manner that reso...

“The Institute for Excellence in Sales has engaged some of the top sales thought leaders and speakers in the world to educate, challenge, and inspire our membership of top sales professionals. Lee Salz fit that bill to a tee. His combination of great delivery, well-developed content, and humor provided our members with actionable tools that they can immediately put into practice and helped them fle...

“I have personally seen Lee take average performing sales organizations and turn them into top performers over and over again.”

“Working with Lee Salz at Sales Architects was a game-changer for our sales team. We struggled with a lack of direction and consistency in our approach, leading to uneven results. Lee ultimately transformed our strategy by creating a comprehensive sales playbook. The playbook Lee developed wasn’t just a collection of generic tactics. He took the time to understand our specific business, target aud...

“Lee Salz fills in the gap when your sales manager isn’t giving you what you need and gets you back in control of your career.”

“I saw Lee Salz’ talk on “Sales Differentiation” at OutBound 2019. Loved it! He’s fun and energetic while teaching you concepts that will make you serious money. If you’re looking for someone to boost sales and enhance sales leadership, hire Lee.”

“Sales & Marketing Management was extremely fortunate to have someone of Lee Salz’s standing in its corner. A longtime columnist for SMM, as well as a member of its Editorial Advisory Board, his monthly Sales Architects installments demonstrated exactly why he’s considered a sales management thought leader.”

“I want to thank you again for the incredible workshop you put together for my team! The flexibility that you were able to have for us by tailoring the messaging of Sales Differentiation throughout our workshop and for how we can put it to use in the work we do with our clients was PRICELESS! The feedback that I’ve received from my team has been overwhelmingly positive and I appreciate how you were...

“Through the University of Maryland’s Executive Education Program, we contracted Lee Salz to deliver a one-day Sales Differentiation program for a high performing cross-functional team. Given the diverse audience, Lee was great at ensuring a high level of participation from everyone. The program was intense, but fun and engaging! The program exercises challenged our team to think differently about ...

“We had Sales Architects deliver its Sales Differentiation program – Knock-Out the Competition! as we transitioned our go-to-market strategy from dealer to direct sales. Not only did Lee help us strategize and develop messaging about our existing differentiators, but he helped us identify several others which we can now effectively position with buyers. Our sales team ranges from first sales job to ...

“Thank you for a great presentation. At the end of every conference, we have an ending session on take-home value. I ask each attendee what they are going to immediately put into practice. Overwhelmingly, they cited takeaways from Lee’s sales differentiation keynote presentation. They loved the content and his delivery style! The members were engaged from start to finish which I attribute to the st...

“Our salespeople sell what many see as a commodity. I contracted with Sales Architects to deliver “Knock-Out the Competition!” to change that perception amongst my salespeople and assist them to position our value. When I initially told my team of veteran salespeople about the program, they were skeptical. Afterwards, each one of them came back to me and raved about their experiences in the program...

“Similar to many organizations, our salespeople can sometimes struggle to differentiate what we sell which leaves them fighting to win deals based on price while sacrificing margin. We contracted with Sales Architects to conduct a one-day Sales Differentiation program to provide our team with the tools needed to better differentiate both what we sell and how we sell. Lee’s opening talk grabbed the ...

“I’ve never met someone who positions a sales person for success more effectively than Lee Salz.”